The Incredibles, a Disney/PIXAR movie was the perfect tie-in for Proctor & Gamble’s powerhouse family of home cleaning solutions and Home Care Brands. It provided a reason for P&G’s many customers (large retailers and grocery stores) to be excited and put P&G brands on display. Each concept was refined and adapted for the High Potential Shoppers of each P&G customer.
Agency: The Integer Group

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